Who we are

Barbet Insights is an advisory firm founded by Betsy Shieh, a retired member of the Senior Foreign Service under the U.S. Department of Commerce. Betsy has more than 20 years experience serving American companies in Asia, and assisting Chinese, Vietnamese, and Taiwanese investors land in the United States. This has positioned her to address the unique challenges companies and investors face as they move around the world. Her experience in the Chinese-speaking world dates back over 40 years and has allowed her to develop a fluency in the language and culture. She is particularly interested in the unique challenges that supply chains are facing as they adjust to policy movement.